Great design is increasingly seen as fundamental to a new product's success in the market. Whilst long recognised in some industries, such as luxury goods and fashion, it is now all pervasive. Designers of all kinds of products, from everyday items to the latest must-have gadgets, are having to up their game and meet this new consumer expectation for great design. As more and more value is derived from cutting edge design, designers have to become much more savvy about protecting design as an core asset and preventing copycats.
Bird & Bird, one of the leading intellectual property law firms in the world, will explore with you why design protection matters and how to find the most practical and cost effective solution that works for your business. This workshop will cover:
- The various rights available in the UK & EU for protecting design and how to combine these into an effective protection strategy
- Best practice when creating designs
- Inspiration versus infringement: how close is too close?
- Stopping copycats – what are you options?
After the workshop, Bird & Bird's team are delighted to offer a limited number of complimentary consultations, allocated on a first come first served basis, to workshop attendees who have specific issues they would like to discuss.
Free to attend workshop, booking essential - Book tickets
To book for a free one-on-one, legal consultation after the workshop email firstname.lastname@example.org. Consultations will run from 12.30 - 13.30, limited spaces available.
Supported by Bird & Bird