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14.45 - 15.45

Fast forward Fiorucci: reinventing graphic heritage for the 21st century


- How did I get here? The road to Fiorucci: an archival treasure trove discovered in a Milanese warehouse
- How to reinvent a graphic-led brand without rehashing it 
Designing a destination store in Soho for millennial London 
Forging Fiorucci’s graphic future on-line, in-store, with tech accessories and on social media  
- How can design save bricks and mortar retail?

Janie Schaffer, Creative Director, Fiorruci

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