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14.45 – 15.45

Graphics, branding and place: from image to action


- Connecting place, identity and brand: how can graphics and branding help places and cities succeed?
- Allowing for evolution, disobedience and spontaneity in placemaking
- Creating a cultural capital exchange: reinventing cultural institutions
- Not just a logo: transforming perceptions and creating real cultural, and business change
- Branding NYC’s newest transportation system

Ed Hogikyan, Founder NYCXDesign and Chief Marketing Officer at NYCEDC
Mads Quistgaard, Director, Urgent Agency
Hunter Tura, President and CEO, Bruce Mao Design 

Supported by Embassy of Denmark and Danish Ministry for Culture


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