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13.15 - 14.15

Charlie Smith in conversation - shaping brands through design


Graphic design studio Charlie Smith Design has been working on graphic identities for brands and designers ranging from Byron Hamburgers and Royal Mail to Terence Woodgate. The studio recently designed a book on Balenciaga, accompanying the V&A show Balenciaga – Shaping Fashion. Discussing how to tell brand stories through design Charlie will focuss on her expereince of creating Balenciaga - Shaping Fashion; how she encapsulated the spirit of the iconic fashion house through the book's dramatic use of colour – red in particular; and channeled the detail and precision of Balenciaga’s craftsmanship through the book. 

Charlie Smith, Founder, CSD in conversation with Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design, Victoria and Albert Museum

Book tickets