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13.15 – 14.15

The future of transport design and beyond


- Understanding the importance of lateral thinking to innovation
- Implementing interdisciplinary working: how can skills be transferred across industries
- Delivering user centred design for passengers, operators and maintenance
- Anticipating the needs and desires of the future user
- Recognising the demands of tomorrow’s cities: industrial design with a sense of place
- Design for ageing demographics

Paul Priestman, Principal, PriestmanGoode
Julian Thompson, Advanced Design Director, Jaguar
Chair: Rory Hyde, Curator of Contemporary Architecture and Urbanism, Victoria and Albert Museum

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